[UPDATE] Chicken Salad Chick Looks to Succeed Where Other Chicken Chains Have Failed

Chicken Salad Chick , the popular chicken salad chain which in 2021 moved its headquarters from Auburn, Alabama to metro Atlanta, will soon open its 41st location in Georgia.  According to newly updated signage, Chicken Salad Chick will open a new location just off Highway 92 in Woodstock.   Joella’s, a Louisville-based hot chicken chain, previously closed restaurants in Akers Mill Square near Cumberland Mall, in Kennesaw along Barrett Parkway, and along Bullsboro Road in Newnan, all of which later reopened as Whataburger restaurants. All four buildings were originally constructed as Pollo Tropical restaurants, a Florida-based chain that made an ambitious push into metro Atlanta before closing all of its Georgia locations in late 2018. Our friends at Scoop OTP first reported on the planned Woodstock opening in late February.   In taking over the former Joella’s/Pollo Tropical building, Chicken Salad Chick is gaining an all-important drive-thru, a feature the chain has been prioritizing in recent growth.  ToNeTo Atlanta reported in August 2020 that the chain converted a former Wendy’s on Scenic Highway in Snellville.   Chicken Salad Chick already operates several restaurants in Floyd, Cobb, and Bartow counties including units in West Cobb, East Cobb, Kennesaw, Cartersville, and Rome, but Woodstock marks the chain’s first unit in Cherokee County. The Woodstock restaurant will, like others in metro Atlanta, be corporately owned and operated. Drive-thru access is currently available at 125 or 48% of the chain’s 258 overall locations. This is up from roughly 38% at the end of 2020. Chicken Salad Chick marks the latest restaurant to open in Woodstock along Highway 92. Whataburger and Raising Cane’s are among the most notable eateries to have opened in the area recently. Plans call for the new Chicken Salad Chick to debut in late May, potentially as soon as May 22, at which point the restaurant is expected to offer its famous “First 100-style” promotion awarding free food for a year to the first 100 people in line on opening day. Georgia, with 40 Chicken Salad Chick restaurants open, is now, and will remain for the foreseeable future, the company’s largest market by store count. Overall the chain has 258 locations spread across nineteen states. Are you excited for the opening of Chicken Salad Chick in Woodstock? Where else would you like to see Chicken Salad Chick open? What is your favorite Chicken Salad Chick flavor? Please share your thoughts below.

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