Selfies, influencers and a Twitter president: the decade of the social media celebrity

From Gyneth Paltrow to Trump, todays stars speak straight to their fans. Are they truly managing their message? I have a buddy, Adam, who is a sign seller– a specific niche occupation, and one that is getting more specific niche day by day. When we fulfilled for breakfast last month he was looking despondent. “Everyone […]
Get shredded in six weeks! The problem with extreme male body transformations

Mens Health magazine has transformed many men and its own fortunes by featuring extreme muscle makeovers. But does changing shape fast have a dark side? In 2004, Mens Health journalist Dan Rookwood walked into his editors office in a funk. The topless beefcakes who appeared on their covers were unrealistic, he had decided. No one […]