Image copyright PA A restriction on processed food marketing throughout London’s whole public transportation network will be presented next year.
Under the plan, posters for food and beverage high in fat, salt and sugar will disappear from the Underground, Overground, buses and bus shelters.
London Mayor Sadiq Khan has actually stated he wishes to deal with the “ticking time bomb” of kid weight problems in the capital.
The Advertising Association has stated it would have “little effect on the broader social concerns that drive weight problems”.
The restriction will work throughout the Transport for London (TfL) network on 25 February.
Where will the restriction use?
In addition to the buses, Tube and train networks which are run by TfL, unhealthy food adverts will be prohibited on:
- Roadways managed by TfL, consisting of adverts on roundabouts and at bus stops
- Cabs, personal hire cars and Dial-a-Ride
- River services
- Cable car
- Emirates Air Line cable television automobile
- Victoria Coach Station
After strategies were very first revealed in May , 82% of 1,500 participants to an online assessment backed the propositions, City Hall stated.
Mr Khan stated “hard action” on kid weight problems was needed.
“Reducing direct exposure to unhealthy food marketing has a function to play in this – not simply for kids, however moms and dads, carers and households who purchase food and prepare meals,” he stated.
The plan is backed by kid health specialists consisting of primary medical officer for England Professor Dame Sally Davies who explained it as an “crucial action in the ideal instructions”.
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However, the Advertising Association stated commuters might suffer as an outcome of the restriction.
Chief Executive Stephen Woodford stated the UK currently has “the strictest guidelines in the world when it concerns marketing high fat salt sugar foods”, which imply under-16s can not be targeted.
“This will lose income from marketing for TfL which will possibly have an influence on the fares that guests need to pay,” he stated.
London’s mayor formerly prohibited adverts on television which promoted unfavorable body images, following problems about a weight-loss advert that asked consumers if they were “beach body prepared?”
Image copyright PA Read more: https://www.bbc.co.uk/news/uk-england-london-46306198
